Circut City
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by: ishop
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Circut City stores are the American stores which sell personal computers, electronic products and entertainment software etc. Circut City stores are considered second largest store chain after Best Buy. The presence of Circut City all over the world can be analyzed from the fact that there are total 567 super stores of Circut City nationwide. In Canada Circut City has 765 retail stores and the demands of the products offered by the company is also high in Canada.
The company sells variety of the products in the world market but the two major achievements of the company in its products are mentioned here. One major achievement of the company is the development and launch of DIVX in 1997 as a competitor to DVD. The company has also launched firedog brand that provides home theater installation services to the customers, therefore, the company has quickly responded to the increasing scope of service sector. Therefore, Circut City has built a good reputation in the world market.
For enhancing the quality of the products Circut City introduced six sigma program in 2001. Circut City has always participated actively in the community programs. It has always contributed actively in the charitable causes and the company has also organized various events like softball games, bake sales and car washes .
The company also started Boys & Girls Club of America in 2001 with BGCA as a partner. Another partner of Circut City is Habitat for Humanity and they contributed in the construction of various houses and made charitable contribution to the Richmond. Circut City has also participated actively in American Red Cross Disaster Relief.
Therefore, company has always shown corporate social responsibility.
Circut city has always taken initiatives to show its creative and innovative ideas. The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut City has earned high revenues. Circut City has also introduced Multi Channel integration strategy. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Thirdly, the company introduced innovative improvements in its supply chain management in 2007. After the supply chain management improvements, the company is able to react to the customers demand in a timely manner. Moreover, the company introduced six sigma programs in 2001 as mentioned earlier which has also increased the operational performance of the company.
Hence, Circut City has attained its desirable goals only through innovative and effective strategies. Related Appliances | Circut city stores locations | Shop electronics |
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